How Covid-19 is speeding up digital transformation in SA

How Covid-19 is speeding up digital transformation in SA

E-commerce : How Covid-19 is speeding up digital transformation in SA

If there’s one thing Covid-19 has shown us, it’s that the world can be shaken without notice. As a result of the country-wide lockdown, there has been an almost immediate shift from traditional methods of business and retail to a world that’s completely online.

 

Image credit: Erik Mcleanvia Unsplash

Image credit: Erik Mcleanvia Unsplash

This proves that technological flexibility is fundamental in remaining relevant in a fast-changing world. While digesting the recent events and embracing a new reality and outlook on the future might seem challenging right now, adaptability is probably the most important trait any business can have at the moment.

Here are the four most important digital transformations we are likely to see in the coming months and years:

Mass adoption of online shopping

The coronavirus has pushed South African e-commerce forward many years in less than two months. According to a recent article on MyBroadband, South African food retailers have seen a 700% increase in web traffic volumes.

For many South Africans, online shopping has become the new norm during the pandemic. As behavioral patterns we repeat most often become etched into our neural pathways, new habits are formed. Even individuals who might not usually interact online on a daily basis, such as the elderly, have had no choice but to tech up to get their weekly supplies of essential goods.

Looking back to previous far-reaching Black Swan events, it’s safe to say they have been both havoc-wreaking and accelerating. The 2003 SARS epidemic, for instance, threatened Alibaba’s survival but was recognised later as the watershed moment for internet in China.

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